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Voice
Fresh perspectives and new ideas
compelus. Searching for creativity
and joy in unexpected places, we
express ourselves with the kind of
obsessive energy that makes the
journey irresistible, and takes it
from uncharted to unforgettable.
THE CURIOUS CREATOR
Fresh perspectives and new ideas compel us. Searching for creativity and joy in unexpected places, we express ourselves with the kind of obsessive energy that makes the journey irresistible, and takes it from uncharted to unforgettable.
Real and relatable, we speak from experience and emotion. It exudes our decades of expertise, and though we have the know-how, we also know how to be unpretentious. Finding flow in friction? That’s the house special.
We’re the voice that finds — and fuels — your potential.
Pillars
How our brand promise
shines through our voice,
no matter the message or
medium.
WE ARE FIERCE CREATORS
Passion is powerful. Fueled by instinct, insight (and lots of caffeine), our voice has the kind of creative energy that inspires the next big thing.
WE ARE REFRESHINGLY REAL
Our voice takes the marketing out of the message, making space for the kind of honesty that turns truth into trust.
WE ARE CONFIDENTLY CURIOUS
Exciting and unexpected moves us. Our voice always searches for the coveted next, committed to discovery and innovation — and all the moments in between.
Tone
CAPTIVATING
DARING
REFRESHING
UNEXPECTED
How we dial our voice up or down depending on what, where, and with who we are communicating.
HOW WE SOUND CAPTIVATING:
We’re clever, not cliché
We’re charismatic, not cheesy
We’re intriguing, not irreverent
WHAT IT MEANS TO EA:
We’re magnetic creatives
HOW WE SOUND DARING:
We’re confident, not conceited
We’re risk-takers, not reckless
We’re optimistic, not naive
WHAT IT MEANS TO EA:
We’re bold thinkers
WHAT IT MEANS TO EA:
We’re real and resonant
WHAT IT MEANS TO EA:
We’re a fresh perspective
HOW WE SOUND REFRESHING:
We’re candid, not overly casual
We’re insightful, not know-it-alls
We’re instinctive, not impetuous
HOW WE SOUND UNEXPECTED:
We're perceptive, not perplexing
We're uncommon, not unconventional
We’re ever-changing, not unpredictable
Tone Test
These levers show the right
balance in our tonal blend!