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Photography Notes

The photography treatment is bold, textural, and intentionally atmospheric.

All imagery — except for photography used in case studies — uses an onyx duotone overlay and a layer of noise, creating a unified, moody visual language that complements the rest of the elevated brand system.

General Photo
Treatment

In select cases, imagery is intentionally
blurred to add depth, create contrast,
or echo the feeling of our gradient
glow treatment.

Photos may also be flipped upside down
to introduce an artful, unexpected twist,
reinforcing our creative point of view.

Onyx Monotone Tutorial

*Quick overview on how to apply the monotone treatment in Photoshop. Maybe a gif screen recording?

Noise Treatment Tutorial

*Quick overview on how to apply the noise treatment in Photoshop

Case Study Photo
Treatment

Photography in case studies remains unaltered
to prioritize clarity, authenticity, and storytelling.
This distinction allows our system to balance
expressive brand moments with practical content
needs.