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A brand platform is a fundamental structure that establishes the core identity of a company.
In a nutshell, it's our what and why expressed in singular, specific statements. The better our brand is defined, the easier we can differentiate it.
In this model for service-based businesses, our core is comprised of four external dimensions that are derived from our internal non-negotiables: our promise and values.
Important note: this framework is an internal resource only. We don't reference it outside of 311 or this Style Guide. Protect the secret sauce.
Promise
What will EA never 
compromise on, 
regardless of gains 
and returns?
Experiences with heart.
External Dimensions
Functional
What does EA offer?
We create end-to-end, scalable experiences and 
strategy that generates measurable impact.
Competitive
What makes EA uniquely
capable of delivering
on these core principles?
We are confidently curious, always finding fresh 
ways to rethink experiences.
Personal
How do I feel when
I think of EA?
EA is a trusted partner who understands my 
business, inspires us to go further, and brings 
joy to the journey.
Impact
What good does 
EA do for the world? 
We lead with passion for the people we work 
with to create unexpected and unforgettable 
experiences.
Values
What are the core 
beliefs and principles 
that EA stands for?
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      Find bold new ways of thinking, learning, and doing. Challenge the status quo and comfort zones, learn from successes and failures, and keep forging forward. Always raise the bar and strive for continuous improvement. 
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      Commit to your craft and the people around you, finding fulfillment in the results and relationships. Balance dedication and joy by celebrating wins, tending the creative spark, and enjoying the journey. 
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      Bring energy and enthusiasm to every project, making the work as meaningful and enjoyable as the final result. Leverage the skills, perspectives, and expertise of all team members across the agency. Foster an environment where everyone’s voice matters, because success is a team sport. 
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      Recognize the power of a positive mindset and operate with agility. Don’t shy away from tough conversations or uncomfortable challenges, because we know that’s how growth happens. 
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      Authentically treat others with admiration, dignity, and empathy. Always take others’ perspectives and needs into consideration. Acknowledge the unique contributions each individual makes in furthering EA’s goals. 
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      Success is shared, and we build it together. Take responsibility for your own personal and professional development and understand how your role fits into EA’s success. Identify and leverage your strengths, while actively working on areas for improvement. Champion your clients, vendors, and team, valuing their expertise and collaboration as essential to delivering exceptional results. 
 
                
               
            