Click the following buttons to jump down to the corresponding section:
Type Notes
Our updated type system is an evolution — honoring where we’ve been while elevating where we’re going.
This type trio creates a flexible, contemporary system that supports storytelling across formats.
Preferred Text Styles
Please use this as a guide for preferred text styles. Rules
may be broken (tastefully) if it favors composition.
Oswald for headers to preserve the
bold, editorial tone that defines our
brand’s voice. Always in all-caps!
Figtree for clean, modern body copy that
enhances readability and modernizes our
layouts.
Gelasio for serif moments of contrast,
depth, or refined expressive flair.
Type Hierarchy
Headlines
Standard Headlines
Overstated Headlines
Subheads
Subheads
Subheads
Body
Standard body
Eyebrows
Overstated eyebrows
Paragraph Styling
Paragraph styling within Google Slides is tricky — follow
these specific settings for cleaner, consistent styling.
Custom Spacing
Oswald tends to need a .8 with larger headlines.
Gelasio tends to need a .9 spacing.
Figtree should either be single or 1.5.