Click the following buttons to jump down to the corresponding section:

 
 
 


 

A brand platform is a fundamental structure that establishes the core identity of a company.

In a nutshell, it's our what and why expressed in singular, specific statements.
The better our brand is defined, the easier we can differentiate it.

In this model for service-based businesses, our core is comprised of four external dimensions that are derived from our internal non-negotiables: our promise and values.


Important note: this framework is an internal resource only. We don't reference it outside of 311 or this Style Guide. Protect the secret sauce.

 
 
 


 

Promise

What will EA never
compromise on,
regardless of gains
and returns?


Experiences with heart.


External Dimensions

 

Functional

What does EA offer? 

We create end-to-end, scalable experiences and
strategy that generates measurable impact.

 

Competitive

What makes EA uniquely
capable of delivering
on these core principles?

We are confidently curious, always finding fresh
ways to rethink experiences.

 

Personal

How do I feel when
I think of EA?

EA is a trusted partner who understands my
business, inspires us to go further, and brings
joy to the journey.

 

Impact

What good does
EA do for the world? 

We lead with passion for the people we work
with to create unexpected and unforgettable
experiences.


 

Values

What are the core
beliefs and principles
that EA stands for?