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Brand Evolution
An evolution of our 2019 rebrand, EA's refreshed visual language is editorial and approachable with a polished pop of color.
It builds on our brand legacy while helping us stand out stronger against our competition.
Logo
Our logo remains unchanged in form.
The only evolution is in its color treatment: we’ve deepened the black for stronger contrast and visual impact, and retired the coral version to align with our more refined, modern palette.
This shift reflects our move toward a more polished and professional presence, while staying true to the identity our audience knows and trusts.
Logomark
The Teal version remains our
primary mark, used in most
brand-led applications.
Onyx and White versions
serve as secondary treatments,
reserved for contrast-sensitive
contexts, monochrome
applications, or when the palette
calls for a more minimal approach.
The coral version has been phased
out to reduce visual noise and
create a more unified system across
touchpoints.
Primary
Secondary
